Thursday, September 3, 2009

News feature on a selected topic or issue (By M.Y.Ang)

Summary on an article titled "The Birth of the Laptop Computer at Toshiba", by E.M.Rogers

In the early years, all personal computers were desktops. Then, in 1986, Toshiba, a Japanese electronics company manufactured the first laptop computer. This innovation indeed received a great response from consumers. Main reason for the first laptop to be invented is due to the limited desk space in offices for desktops. Furthermore, Japanese professionals are compelled to take their work home, but only few have a personal computer at home.

Tetsuya Mizoguchi, a brilliant engineer from Japan, persisted on this laptop project innovation. Due to his persistence, he was highly admired by his subordinates. Therefore, in 1983, Mizoguchi visited the United States with an R&D team from Toshiba and envisioned a portable personal computer. Despite his perseverance and hardwork, the company still denies his request for the development funds and refuses to assign him experienced engineers in a R&D team.

Not discouraged, he decided to continue with his project innovation on his own. He went "underground" with Toshiba's Ome company. He diverted funds and shifted engineers to design the laptop and finally, a prototype is out. Even though it was not a smooth process, he did not give up. His hardwork paid off when he met the senior vice president of Toshiba Europe. He was keen with the product and helped him with his first sales of ten thousand laptops in fourteen months. Production of laptops slowly increased with the vice president's help and Mizoguchi was soon promoted to the Toshiba board of directors in 1996. Therefore, this remarkable success made Mizoguchi a company hero.


Reference: Rogers,E.M.(2003). The birth of the laptop computer at Toshiba. New York:Free Press.

3 comments:

Win17 said...

This essay is clearly to describe how the first computer at Toshiba birth and point the main reason to intend to be invented because of saving more space than desk computers.
I agree that through describing how Tetsuya Mizoguchi overcame in series of problems, mei yun introduced the invention of the first Toshiba laptop, However, there is a suggestion on the content of the essay which is the 3rd paragraph. I thought that at end of this paragraph which mentioned that Tetsuya Mizoguchi was a company hero as making the remarkable success, it seems to be Tetsuya Mizoguchi ‘s autobiography, rather than introducing the birth of first Toshiba laptop.

Win17 said...

Commented by Y.J

J Chan said...

A well-crafted review which highlights all the main issues mentioned in Rogers' article relating to Toshiba's laptop.