Monday, August 31, 2009

Review on article “Opinion Leaders and Mavens in the Diffusion of Electric Cars”- By Win17

After reading the article “Opinion Leaders and Mavens in the Diffusion of Electric Cars” by E.M Rogers, I have notice how serious is our environment is going to face in the near future. The author mentioned in the article that both California and Arizona state governments have show concerns regarding about the vehicles and the pollution produce by the vehicles. In respond to this issue, General Motors is one of the automobile manufactures that come out with a prototype electric vehicle. I am amazed by the evolution of the vehicles over the past few decades. I recall from the lecture talk conducted by Assistant Professor Benjamin K. Sovacool who is discussing about the evolution of vehicles.

In his discussion, AP. Benjamin mentioned how are the technical factors and economic affect the vehicles at different times. He also mentions that electric vehicles are more popular than the gasoline powered vehicle in the past due to some advantages such as cleaner to operate, quieter and safer. But there are some factors such as batteries issues, availability of charging stations and terrain affect the likes from the consumers. Eventually, electric vehicles are replaced by gasoline-powered vehicle because gas has become cheaper than electricity and the economics factors and demands from consumers affect the end results.

But in recent years, pollution and the depletion of gasoline affects humanities and economics badly. In order to tackle with these challenges, engineers from major automobile manufacturers have been focusing on how to improve and implement technologies into the electric vehicles. However, due to the social technical factors such as technical aspects relating to cost and batteries and economics factors to advertising, insurance and monopolies, these are the reasons why automobiles manufactures choose not to have a full adopt of electric vehicles.

To sum up, different types of vehicles are created to meet the demands from the consumers at different stages. The process of vehicles evolution and technologies bring convenient to humanities for many decades but there are several factors to work on. The article also did mentions that there are overwhelming responses from consumers who wish to try on the electric vehicle when General Motors opens for members of the public to test-drive. Therefore, in the near future, we will be able to see more electric vehicles in the market.

Source:

Rogers, E.M. (2003). Opinion leaders and mavens in the diffusion of electric cars. In Diffusion of

innovations (pp.87-89). New York: Free Press.


Wednesday, August 26, 2009

1st Post

Bonjour~! My 1st post for EG1471